Description
This campaign tells Cloudera's Open Data Lakehouse product story through the lens of their partnerships with HPE and Intel. Designed to service multiple parts of the marketing funnel, it combines elements of product awareness with assets that drive demand.
Client
Cloudera / HPE / Intel
Agency
Instrument
My Role
Creative Director
Year
2023-2024
Type of work
Campaign, Product & Partner
challenge
Cloudera needed to create a multi-faceted campaign that served to build both awareness and demand for Cloudera's Open Data Lakehouse product offering, while also highlighting partnerships in the space with HPE and Intel.
CREATIVE DEVELOPMENT
Instrument helped Cloudera develop a campaign that built off of the following:
Cloudera's extended web color palette
UI and Internet-culture inspired graphic elements
Cloudera's existing iconography and illustrative style
Together, these elements help establish a style that was unique to the motives of the campaign, but familiar to the Cloudera brand.
The campaign theme built off of Cloudera's belief that data can make the impossible, possible. It showed what one could do with data when backed by the collective forces of Cloudera, HPE, Intel and their implementations of the latest in open source technologies.
The creative vision came together in the form of a campaign hero video, banner ads, social ads, a landing page, and an infographic that would be leveraged in demand gen efforts.
DEPLOYMENT
Banner ads were deployed across a variety of platforms, including premium publishers like Wall Street Journal and on paid social platforms like LinkedIn.
