Description
Created by Eddie King and Tyler Marshall, the Teddie Films YouTube channel started as a creative playground, providing an outlet for their filmmaking and geek-culture dreams. From the first video It became a viral sensation, netting multiple millions of views, earning a Silver YouTube Play Button, and gaining press and accolades from news outlets and celebrities alike.
Client
Teddie Films
My Role
Director / Producer / Editor
Year
2010-2014
Type of work
Viral Content / YouTube
challenge
Urban legend states that Teddie Film's first video originated with a Ke$ha music video contest, in which the public was encouraged to create their own version of Ke$sha's "Tik Tok" music video. The winner of the contest was promised a dumpster-diving, thrift-store shopping date with Ke$sha herself.
CREATIVE DEVELOPMENT
The Teddie Films, music video / pop culture mashups proved to be a winning formula.
Gotye + Star Wars, Taylor Swift + Breaking Bad, and will.i.am & Britney Spears + Les Miserables are just some of the examples of viral success they had with these mashups.
Each video would follow the format of a music video, closely spoofing its shot selection, camera movement, and lighting. The song lyrics, actors, and environments were replaced to fit the lyrics. And the end result was nothing short of magical.
Results
The Teddie Films YouTube channel has amassed over 53M views and 100k subscribers—enough to earn them a Silver Play Button award.
In addition to the views and following, their work was shared by numerous publications and celebrities, including Aaron Paul, Russell Crowe, Alyssa Milano, Kevin Smith, Breaking Bad, Adweek, The Huffington Post, Mashable, The Atlantic, USA Today, and Forbes.
The music from these videos proved popular as well, with The Star Wars That I Used To Know peaking at #17 on iTunes comedy chart.