Description
Designed to inspire the data science and sales leader audience at InsideSales.com's Accelerate event, this video leveraged the Ford's 24 Hours of Le Mans story to illustrate power of innovation and will. Plus we got to spend the day with a 1968 Ford GT40 that helped put American racing on the map and was once owned by Steve McQueen himself.
Client
InsideSales.com
My Role
Director / Writer / Editor
Year
2015
Type of work
Event Intro Video
challenge
InsideSales.com needed an event opener that would inspire and audience that ranged from data scientists to sales leaders, while also tying in the event theme of using data to accelerating sales.
Results
The video was a smash hit at the event, but it also proved successful online, being shared on several automotive sites and forums and gaining over 100k organic views.
Ford themselves reached out to inquire about using the video in their own marketing promotions.
Additionally, a Hollywood production company made contact to ask questions about the development of the video. A few years later, the Ford v. Ferrari movie starting Matt Damon and Christian Bale was announced to be in production. Coincidence? Probably so. But one can always dream…