Description
Wanting to engage with their target audience in a new way, this social video series centers around something that we all struggle with on occasion—what to watch on TV. Combined with dynamic hosts, attention-grabbing sets, striking wardrobe, and internet-friendly graphics, this branded series ended drew hundreds of thousands of views and developed a fiercely loyal fanbase.
Client
Chatbooks
My Role
Director / Editor
Year
2020
Type of work
Social Content / Episodic Series
challenge
As a DTC company, Chatbooks is always exploring new ways to interact with their target audience on social platforms, and this project was an extension of that directive. How could they converse with their audience in ways that went beyond their normal social plays and promotions?
CREATIVE DEVELOPMENT
As a series that was "brought to you by Chatbooks", we wanted to incorporate the Chatbooks branding in a fun and organic way.
We decided to lean all the way into their longstanding brand color, "Chatty Green", by creating a set that was entirely that color. And to ensure that this didn't just look like we threw up a colored seamless and then called it a day, we dressed the set with various other "Chatty Green" props to help bring a sense of whimsy and tangibility to the environment.
Wardrobe was carefully selected to help our entertaining hosts pop off of the background and compliment the set.
And finally, we developed a motion graphics look that drew inspiration from Chatbooks' branding, pop and internet culture, and the shows that were being discussed.
DEPLOYMENT
Distributed as a weekly episode on Instagram Reels, Facebook Reels, and YouTube.
Results
In its single season tenure, The Green Room garnered hundreds of thousands of views and grew a loyal fanbase. Sadly, COVID made continued production of this series untenable, so the world never got to see what The Green Room could fully accomplish.
As a result, the series transitioned into being a virtually-recorded podcast, which is still running and thriving today.